Privacy Policy

Last Updated: October 11, 2021

Pluma Digital and its subsidiaries are part of Pluma Digital SA de CV, which includes related companies and subsidiaries of our parent company Pluma Digital SA de CV, based in Avenida Homero 538, Polanco V Sección, Miguel Hidalgo, C.P. 11560 Mexico City, Mexico (hereinafter “Pluma Digital”, “we” and “our”). You can find more information about Pluma Digital at http://www.plumadigital.net

Collection of personal information

Personal information is any information or combination of data that identifies you or can reasonably be associated with you. Information added or de-identified so that it can no longer be associated with an identified or identifiable natural person is not considered personal information and may be used for any commercial purpose.

We collect your personal information from various sources. We collect information directly from you (for example, when you contact us), automatically (for example, data collected with cookies and similar technologies when using Pluma Digital services) and from other sources, including sources available for use. commercial as public databases (to the extent permitted by law). This data may include identifiers (name, email address, postal address, username, IP address and other online identifiers), demographic data (age and gender) and information related to online activities (interactions with the website and other digital content; if you open, interact with or forward our electronic communications; and how you interact with the advertisements that we or our external advertisers offer you).

For example, we collect, process and use your personal information when: sign up to create a Pluma Digital account or log in with an existing account; you interact with the services of Pluma Digital; order products or content from us; you use the services of Pluma Digital to access electronic content; or contact customer service.

Registration and account information

When creating your account, you voluntarily provide certain personal information, such as your email address and password.

Profile information

You can also fill out an optional profile, which can include your name, gender, date of birth, contact telephone number and any other information you want to provide.

Communications

We may also collect information that you provide in your communications with us, such as when you write a review or contact us with questions, comments, or requests. You can choose to provide us with certain information when uploading digital content to the services as a member of Pluma Digital, filling out forms, submitting requests to our customer service team, responding to a survey, submitting ratings and reviews, or participating in promotions or contests.

Information Collected When Using the Pluma Digital Services.

Usage information

We collect personal information when you use or otherwise interact with Pluma Digital services. For example, we collect information about the use you make of the services of Pluma Digital, such as the pages you enter, the speed at which you consume digital content (how often and how long), your preferred genres, authors and topics and the searches you do and share, the e-books you like, the comments you have left and the web pages you have reached by links in the comments. We collect this information from various devices, applications and other tools with which you access and interact with the Pluma Digital services.

Device Information

We collect certain technical data from your device, such as your IP address, device type, model and manufacturer, identifier, and operating system and version.

Transactional information

We automatically collect certain data about your transactions in the services, such as the amounts charged, the date and time and the use of promotions.

Information collected from other sources.

We may receive additional information about you from third-party service providers and retail partners, such as demographic data and your activities on and off the Pluma Digital services through third-party advertisers and collaborations. We may add to the information we collect with data received from vendors and resources available for commercial use (for example, demographic information and additional contact information).

In addition, we may draw conclusions about your preferences and characteristics from any personal information that we collect to create a record of your possible preferences, characteristics, predispositions, behavior, attitudes, abilities and aptitudes.

Categories of Information We Collect.

The information we collect using the methods cited above includes:

Identifiers: for example, your name, email, address, username, IP address and online identifiers.

Demographics: like your name and your gender.

Online activities: for example, browsing and search histories; interactions with the website and other digital content; if you open, interact with or forward our electronic communications; and how you interact with the advertisements that we or our third-party advertisers serve you.

Deductions: As we have mentioned before, we may use the information we collect to identify your possible preferences, characteristics, psychological tendencies, predispositions, behavior, attitudes, abilities and aptitudes.

Minors.

Users must be of legal age to create a Pluma Digital account and use Pluma Digital services. Pluma Digital does not knowingly collect personal information from underage children. If you are a parent or guardian and you believe that Pluma Digital has personal information of a minor child in its database, please contact us at info@plumadigital.net and we will do our best to remove the information from our records.

How and why we use the information we collect.

We may use your personal information for the following:

Identification and authentication: we use your identifiers to verify your identity when you enter your account and to guarantee the security of your personal information;

Use of the services of Pluma Digital: we process your personal information to allow you to access the services of Pluma Digital and to process your transactions, as you have requested. We use personal information, such as your location, to identify whether content is available in your area. We also use this information to provide the Pluma Digital services and to improve them, identify and fix errors and analyze the Pluma Digital services;

Manage your account: we use personal information to create, maintain and monitor your account.

Improve Pluma Digital services: we analyze information about your use of Pluma Digital services to improve the experience of all users;

Communicate with you: we may use your personal information to communicate with you in various circumstances, for example, if we need to provide you with information about changes to our terms and conditions, send you security alerts or reminders, or to answer your questions; Marketing: we may use personal information to understand the interests of our clients, to create profiles and to create marketing segments, as well as to identify the devices used to access the digital content and services of Pluma Digital, in order to better understand the preferences and personalize marketing messages appropriately. We may also use identifiers to send marketing messages about the services of Pluma Digital and other products or services that may interest you, subject to any consent required by current law. This may include information about the services and offerings associated with (i) our affiliates and (ii) our retail partners (collectively, “third-party business partners”). You can withdraw the consent you have given at any given time.

Personalized advertising and remarketing: Pluma Digital uses personal information to: (1) offer you targeted advertising that may interest you based on your activity on the device and inferred interests, (2) measure the effectiveness of targeted advertising, and (3) understand how they are used. our services. The external advertisers of Pluma Digital may use personal information (such as cookies, platform device identifiers, software agents and IP address) to send targeted advertising, measure their effectiveness and to understand the use and visits to our services and the other applications. and websites that these companies monitor. We do not have access to or control over cookies, platform device identifiers, software agents, or other technologies that they may use. If you are in the European Economic Area, you can modify your consent regarding the way in which this data is collected and how Pluma Digital shares personal information for remarketing or retargeting advertising in the Privacy Settings button on the banner of our website to access our cookie preferences area.

Comply with our obligations: we may process your personal information to comply with legal or regulatory requirements when required by law, such as in response to court orders or to comply with financial or privacy regulations;

Personalize your experience: if you use the services of Pluma Digital, we may use your personal data to improve your experience through, for example, personalized or interactive elements and content based on your interests; and Protection against harm: we may use personal information in the way necessary to protect our rights and security, yours and those of others, to prevent fraud and to detect incidents.

In addition, we can link your activity in all the services of Pluma Digital and the devices with which you enter them together with the accounts that you use in the services of Pluma Digital. We can link your activities and accounts with a single Pluma Digital ID.

How we share the information we collect with others.

We may share certain personal information with service providers, business partners or affiliates. We may share information with certain third-party cookie and tracking providers that are data controllers (see Cookie Policy).

Service providers and business partners

To meet our business objectives, we may share your personal information with our service providers and business partners that provide data processing services. We share your personal information with our service providers who perform business services and conduct operations on our behalf or under our instructions.

Data shared between Pluma Digital companies

Law enforcement, courts, regulatory bodies and government authorities

We may share the information we collect, including personal information, with law enforcement agencies or to comply with any legal or regulatory requirement, or by order of a court or any other authority body, regulatory body, government authority or third parties when we believe it to be necessary to comply with a legal or regulatory obligation, or to protect your rights or the rights of any third party.

Data transfer

We may transfer your personal information to Pluma Digital entities and service providers located outside of your country of residence, including countries outside the EEA, for the purposes described in the preceding subsections (“How We Share Information We Collect”). It may be necessary to process your personal information in countries where privacy and data protection regulations do not offer the same level of protection as in your country of residence. Please note that we may transfer your personal information to the United States, Canada, Mexico, France, the Netherlands, Ireland, and Japan, as well as other countries where we have active retail partners and external business partners or service providers, which could be data processors. In these cases, we will ask recipients for appropriate protection of personal information shared with them, in accordance with current data protection laws.

Legal bases for using your personal information

Legal bases for processing personal information for residents of the EEA

If you use the services of Pluma Digital in the European Economic Area (EEA), we will need legal bases to process your personal information for the aforementioned purposes, including data received from social networks, data received from other sources used for statistics or shared data. with external advertisers. There are various legal bases on which we depend to use your personal information and they are the following:

Fulfillment of a contract – It may be necessary to use your personal information to maintain your account, offer you services and send you emails and messages related to the management and handling of your Pluma Digital account and the services of Pluma Digital.

Consent – We will rely on your consent to use (i) technical information related to cookies and (ii) your personal information for marketing and advertising purposes. You can withdraw your consent at any time with the link to unsubscribe that you will find in any marketing communication that we send you.

Legitimate interests – We may use your personal information for our legitimate interests to improve our products and services, as well as the content available on the Pluma Digital platform. These improvements depend on the analysis (for example) of how you use the services, such as the pages you enter, the speed at which you consume digital content (how often and how long), your preferred genres, authors and topics and the searches that you make and share, the e-books you like, the comments you have left, the web pages you have reached through links in the comments, the success rate of any promotion or event, certain technical information about your device, or access to our application with a specific device, data on transactional or purchase routes and interactions with customer service. We will also use your personal information for security purposes and to share information with our affiliates for internal management according to our legitimate interests.

Legal obligation and public interest – In cases where it is indicated by current law, we will also have a legal obligation to collect your personal information, or we may need it in some other way to protect your vital interests or those of other people.

If we need to further process your personal information, we will notify you in the event that there are different legal bases for this processing that are not compatible with the notices and consents we already have, and we will provide you with all relevant additional information and all options for consent.

Your options and rights regarding your personal information

If you enter a page of Pen Digital from the EEA or any other jurisdiction with laws similar to the General Data Protection Regulation (GDPR) or if you are a resident of California, United States (read below), you may have certain rights, according to the applicable local law and limitations, including:

Right to restrict our use of your personal information.

Right to rectify the personal information we have about you.

Right to access and disclose personal information: users who wish to exercise this right may request access to the categories and specific elements of personal information that we have.

Right to data portability: users who wish to exercise this right may receive their information in usable electronic format and transmit it to third parties.

Right to object to our use of your personal information.

Right to delete data (erasure), or in GDPR jurisdictions, the “right to be forgotten”.

Residents of California, United States, have the following rights:

Right to know the processing of personal information: if you reside in California (United States), you can request information on the categories of personal data about you that we have; the categories of sources from which we have collected the data; the end of the collection or sale of the data; and the categories of third parties with whom we share personal information.

Right to access specific pieces of Personal Information that we collect about you, provided that you reasonably verify your identity.

Right to information on data disclosure: In addition to your right to know the categories of Personal Information that we sell or disclose for commercial purposes, and the categories of third parties to whom we disclose your Personal Information in accordance with the CCPA, in compliance Under California’s “Shine the Light” law, you may request information about the disclosure of certain categories of attributable data with third parties once per calendar year for use in direct marketing. These requests must be sent in writing to the following email address: info@plumadigital.net. and

Right to nondiscrimination: California residents may exercise these privacy rights without being denied goods or services. We may, however, provide a different level of service or charge different fees, within reason, depending on the value of your data.

How to exercise your privacy rights:

Write to us at info@plumadigital.net to exercise any statutory right you have. In certain cases, you will have the option to refuse to provide us with information. However, your choice not to provide us with data could affect your use of certain features or services. Please note that we may need additional information to fulfill your request, and we may refuse to do so if permitted by local law.

Third party websites.

Pluma Digital services may contain links to web pages that are not owned by Pluma Digital or that are not under our control. We recommend that you take into account the existence of these third-party websites and that you know their privacy statements, since we cannot control the privacy policies or practices of third-party websites, nor are we responsible for them. This Privacy Policy applies only to information collected by Pluma Digital.

Do not trace signs.

At this time, we do not respond to non-tracking browser signals or other similar mechanisms that offer a way to prevent the collection of data between web pages and other online services. If we start to do so in the future, we will update this privacy policy.

Data retention and security.

We care about the security of your personal information. We employ administrative, technical and physical measures designed to ensure a level of security appropriate to the risks of the information we collect. We continually evaluate these safeguards to help reduce the risks of new security threats as they become known. In spite of everything, there is no information system that is 100% secure. We are also not responsible for the security of the information you provide us on networks that we do not control, such as the internet and wireless networks. We also need your help: it is your responsibility to ensure that your personal information is correct, and we recommend that you choose a unique, secure password that you do not share with third parties.

We will retain the information collected through the services of Pluma Digital for as long as we have a relationship with you, until the moment you choose to close your Pluma Digital account. After this time, we will only retain your personal information if it is necessary to comply with local law, or if there are any outstanding claims or complaints that reasonably require the personal data to be retained. We may also make the data anonymous, and add and keep it in that form for statistical purposes.

Changes to this Privacy Policy.

We may update this Privacy Policy from time to time. The effective date of the current Privacy Policy appears at the top of this page. We will notify you in writing when we make significant changes to these terms by, for example, a banner in the services, but we still recommend that you check this page frequently for updated terms.

How to get in touch with us.

If you want to contact us for questions about our privacy or data protection practices, write to info@plumadigital.net